Newman's responds. Problem resolved.

[update] Once Newman's Own Organics really understood the problem, they called and emailed me to understand the situation and make it right. The last call was from Product Assistant Dory Mansfield, who gave me this background. Turns out that Newman's had known about this problem months ago but thought it was solved. It seems that the bad labels went nearly exclusively to Harris Teeter. First Newman's recalled the mislabeled oil from the warehouses. Then they asked HT to pull the oil from the store shelves. Since HT only carries the small bottles, customers couldn't get charged for the big bottles. If one slipped through, the UPC code would not be recognized at the cash register and any problem could be caught. Some smaller stores may have also gotten the mislabeled bottles and of course someone counting on getting 50 tablespoons out of that bottle would be disappointed, but the problem was largely contained.

Unfortunately, it seems that at my HT store and maybe elsewhere, not all the bottles were returned and someone "fixed" the UPC database so it recognized the code for the bigger bottle.

Newman's has contacted HT and asked its own brokers to recheck for mislabeled bottles.

My respect for Newman's Own has actually grown with this incident. They went the extra mile to make sure that their customers were treated fairly. Dory said "We take these things very seriously" and their actions show this to be true.


[original post] I just got this response from Newman's. I added the bolding:

We have reached out to our manufacturing plant and are investigating your concern.

We would like to send you either a replacement bottle of the 25.3oz size, or some of our other products (cookies, pretzels, popcorn, candy).

Should we hear from any other customers we will, of course, be offering the same type of replacement.

Thank you for making us aware of your experience. We appreciate hearing from our customers.

What to do if you think you paid for big and got small.
Don't contact Newman's if you don't have a mislabeled bottle. But if you do and you think you were overcharged, then let them make it right. Please contact their customer service department. Send them the UPC code (bar code) and the code printed on the bottle over the back label. And tell them where you bought the oil.